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Cerise James

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Open access Aug 2026

Empowering Medical Affairs Professionals in Their Critical Role in Integrated Evidence Generation Planning

An integrated evidence generation plan (IEGP) can transform the effectiveness of how pharmaceutical companies demonstrate the value of new therapies. Medical Affairs professionals are uniquely positioned to lead and shape an IEGP, leveraging their scientific and clinical expertise, while maintaining a focus on patient...

Judith Nelissen, Angela Williams, Cerise James et al. · 1 citation

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