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Chananyoo Tintabura

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Review Open access Sep 2026

Hotel Brand Loyalty in Western Thailand: A Dual-Analytical Approach Using Structural Equation Modeling and Necessary Condition Analysis

This study investigates the relationships among overall service quality, customer satisfaction, customer engagement behaviors, and hotel brand loyalty within the sustainable tourism context of Western Thailand's accommodation sector. It further explores the roles of online reviews, hotel management responses, and artif...

Chananyoo Tintabura, Issarapong Poltanee · 0 citations

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