Aug 2026
Creating tourist citizens: the interplay of wellness motivations, trust, and satisfaction in Thailand's wellness tourism
Wellness tourism constitutes one of the most rapidly expanding segments of the tourism industry, playing a pivotal role in enhancing physical and psychological well-being. This study aims to investigate the influence of wellness tourism motivation on trust, satisfaction, and tourist citizenship behaviors (TCB)....
Prakobsiri Pakdeepinit, Chanchai Pommi, Tanyatip Kharuhayothin
· Journal of Hospitality and T... · 0 citations