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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Chang-Han Lee

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Review Sep 2026

Mapping scholarly networks in AI-driven advertising research

ABSTRACT Artificial intelligence (AI) applications, including generative AI, large language models (LLMs), and algorithmic recommendations, are driving rapid innovation and penetrating global industries, including marketing communications, with recent advancements reshaping advertising. Although numerous studies exist,...

Juran Kim, Charles R. Taylor, Seungmook Kang et al. · 0 citations

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