Product-centric advertisement video generation aims to create promotional videos that preserve fine-grained product identity while presenting selling points through coherent multi-shot narratives. However, this emerging task remains underexplored due to the lack of large-scale advertisement-specific datasets and compre...
Zhifei Yang, Zhao-Di Jiang, Ke-Yang Lu et al.· 0 citations
Industrial generative recommendation systems operating over discrete Semantic IDs (SIDs) are largely behavior-driven, and thus struggle to proactively activate latent demand before explicit user signals emerge, leading to intent cold-start. To address this, we propose RIGER (Reasoning-grounded Intent injection for GE n...
Xusong Chen, Peini Guo, Fang Liu et al.· Annual International ACM SIG...· 0 citations
This paper proposes DPEO (Dynamic Preference Evolution Optimization), a co-evolutionary framework that transforms CTR modeling into a dynamic policy contention task, enabling the sub-learners to serve as alternating evolutionary benchmarks and 'self-evolve' toward the global optimum.
Kun Yao, Congcong Liu, Ziheng Ni et al.· Annual International ACM SIG...· 0 citations
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