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Author

Charu Shri

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Review Sep 2026

Understanding the brand love research from 2002-2024: a scoping review and future research agenda

This study aims to conduct a comprehensive scoping review examining the evolution of brand love in consumer-brand relationship research. By systematically analysing literature across four distinct time periods, it clarifies conceptual boundaries and synthesises current themes, theories, contexts, methods and future...

Amarjeet Singh, Meenal Munjal, Charu Shri · 0 citations

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