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Cheng-Long Zhou

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Sep 2026

Hybridity, glocalization, and the negotiation of contemporary Chineseness in guoman (national animation): White Snake: Afloat (2024)

This article examines Light Chaser’s animation White Snake: Afloat (2024) within the context of the revival of Chinese guoman 國漫 (national animation) since the 2010s. It reflects on a key gap in existing literature: a failure to analyse the dynamic interplay of state ideology, market demands, and animators’ a...

Cheng-Long Zhou · 0 citations

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