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Author

Chidiadi Obinna Esi-Ubani

2 papers indexed here

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Review Open access Oct 2026

Customer Trust in Digital Commerce: The Role of Last-Mile Delivery Performance

This study systematically reviews and synthesises the literature on the relationship between last-mile delivery performance and customer trust in e-commerce supply chains. Using a Systematic Literature Review (SLR) approach guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framew...

Chidiadi Obinna Esi-Ubani, Nnebuife' Emenike, Chosen Chinwe Ndukwe-Tochi · 0 citations
Review Open access Sep 2026

Financial Strategies for Entrepreneurial Marketing Among SMES in Nigeria – The Role of Fintech

This study examines the role of financial technology (fintech) in financial strategies for entrepreneurial marketing among Small and Medium Enterprises (SMEs) in Nigeria. The rapid growth of fintech has transformed the way businesses operate, innovate, and compete in the market. Despite the increasing importance of...

Chidiadi Obinna Esi-Ubani · 0 citations

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