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Chintankumar K Sanghavi

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Review Open access Aug 2026

Exploring the Role of Artificial Intelligence in Personalized Advertising Search and Consumer Privacy Trade-Offs

Aim: This study examines the role of Artificial Intelligence (AI) in transforming personalized advertising through intelligent search personalization, consumer profiling, and context-aware recommendation systems. It explores how machine learning (ML), natural language processing (NLP), and recommendation algorithms enh...

Chintankumar K Sanghavi · 0 citations

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