Skip to content

Author

Chirag Jain

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access 2026

Autonomy Deprivation, Villain Appeal, and Aspirational Brand Identification in Overchoice Environments

This study investigates whether autonomy deprivation resulting from overchoice environments predicts individuals' attraction to morally decisive fictional antagonists and unconventional brand personalities. Drawing on Self-Determination Theory, the Paradox of Choice, media psychology, and consumer behaviour literature,...

Chirag Jain · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.