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Choirul Fajri

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Open access Aug 2026

An Analysis of Young Content Creators' Personal Branding Strategies on TikTok: Case Study @iniicacaantikk Account

The growth of social media has transformed the way individuals construct identity and self-image in digital environments. TikTok, as a short-video platform, functions not only as an entertainment medium but also as a strategic channel for young people to develop personal branding and strengthen social legitimacy. This...

Indriani Dwi Arlita, Choirul Fajri · 0 citations

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