Open access
Sep 2026
MANIPULASI BAHASA DALAM KOMUNIKASI BISNIS: TINJAUAN ETIKA TERHADAP IKLAN KOMERSIAL DI MEDIA DIGITAL
The rapid development of digital communication has positioned language as a strategic instrument in modern business communication practices. Language no longer functions merely as a medium for conveying information, but also as a tool for constructing meaning that shapes consumer perceptions, attitudes, and decisions....
R. Sari, Choirunissa Choirunissa, Guritno Himantoro
· Al-KALAM JURNAL KOMUNIKASI,... · 0 citations