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Chompunuch Jittithavorn

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Review Open access Aug 2026

Beyond Attractions: Understanding Tourist Satisfaction in Sustainable Creative Tourism

Understanding tourists' evaluations of creative tourism destinations remains important for sustainable destination development. This study examined tourists' expectations and satisfaction regarding sustainable creative tourism products in Sathing Phra District, Songkhla Province, Thailand. A survey of 400 tourists wa...

Chairat Jussapalo, Potjanee Kamolrat, Chompunuch Jittithavorn · 0 citations

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