Skip to content

Author

Chong-Yuan Hu

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Formula one hosting strategies in Asia: a comparative study of South Korea, Singapore, and China, with policy implications for Thailand

This study examines the glocalization strategies adopted by four Asian nations—China, South Korea, Singapore, and Thailand—in hosting or planning Formula One Grand Prix events and investigates how variations in these strategies produce divergent national branding outcomes. Drawing on the theoretical triad of globalizat...

Chong-Yuan Hu · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.