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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Chonlavit Sutunyarak

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2 papers indexed here

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Review Open access Oct 2026

Green strategic orientations and enterprise performance in SMEs: The mediating role of green innovation

This study examines how green strategic orientations contribute to enterprise performance (EP) in small and medium-sized enterprises (SMEs) under increasing environmental and market pressures. Drawing on the natural resource-based view (NRBV) and recent evidence on green innovation (GI) and sustainable performance in S...

Qun-Ying Huang, Chonlavit Sutunyarak · 0 citations
Open access Aug 2026

Institutional Assurance, Innovation Environment, and Ecological Sustainability of Inbound Tourism: The Trade-Cost Channel

The rapid growth of inbound tourism has brought economic benefits to China but has also increased ecological pressure on destination regions. Foreign visitors now rely heavily on digital services during their trips, yet the effectiveness of these services depends on institutional assurance and innovation capacity. This...

Rong Huang, Chonlavit Sutunyarak · 0 citations

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