Generative retrieval has demonstrated strong performance by directly generating product semantic identifiers (SIDs). Extending this paradigm to image search, however, is nontrivial because real-world query images contain diverse information, including the search target, useful auxiliary evidence, and irrelevant visual content. This requires the model to identify and focus on the search target while selectively utilizing auxiliary evidence. In this paper, we propose \textbf{PailitaoGR}, a \emph{Latent Think-with-Images} method for generative image retrieval, which internalizes target-focused perception and selective auxiliary-evidence utilization into a the generative retrieval model, enabling \textit{Zooming without Cropping} and \textit{Reading without OCR}. Specifically, we design a target-focused perception mechanism that identifies and enhances visual tokens of the search target, consisting of a target Enhancer and a learning strategy based on on-policy distillation and attention guidance loss, enabling the model to focus on search-target regions. We also design a selective auxiliary-evidence utilization mechanism that identifies and enhances visual tokens of auxiliary evidence, including an auxiliary enhancer and an in-capacity incremental contrastive distillation strategy, enabling the model to exploit auxiliary evidence. We construct training and validation sets sampled from real-world online image-search logs. Experiments show that our method outperforms existing baselines by an average of 13.8\%, validating its effectiveness.
Xiaohan Fan, Yueran Liu, Shengyu Zhou et al.· 0 citations
E-commerce search relevance is a critical component of retrieval systems. While Large Language Models (LLMs)-driven Chain-of-Thought (CoT) modeling has become the dominant paradigm and yielded significant gains, a critical gap remains: the absence of a systematic definition for comprehensive relevance reasoning, which leads to significant blind spots in current approaches. In this paper, we de-construct the task into three core competencies: reasoning & knowledge, multi-modal understanding, and rule awareness. Accordingly, we propose LoRE ( L arge Generative M o del for Search R elevanc e ), a novel two-stage training framework. We first employ an SFT phase to instill these capabilities via a progressive CoT synthesis pipeline, followed by a Reinforcement Learning (RL) phase, which serves as a regularizer, pruning redundant logic to achieve precise and robust adjudication. Extensive experiments validate LoRE, outperforming GPT-5 by 29.1% in Macro-F1 and achieving a relative 27% online gain, offering a vital reference for industrial domain-specific post-training
Chenji Lu, Zhuo Chen, Hui Zhao et al.· Annual Meeting of the Associ...· 0 citations