Persuasive discourse through lexical choices used by experts in The Social Dilemma (2020)
This study investigated how expert speakers in The Social Dilemma (2020) constructed persuasive discourse through lexical choices. It aimed to identify the lexical strategies that realized Aristotle’s rhetorical appeals (ethos, pathos, and logos) and to classify them using Kuna (2018) seven persuasive categories. A con...