Clement Appiah-Kubi

Filling the Void: Strategic Communication and Corporate Partnerships as Resilience Mechanisms for Small and Medium-Sized Enterprises in Tariff-Disrupted African Markets

Purpose: Trade disruptions caused by shifting tariff regimes are placing significant pressure on small and medium-sized enterprises (SMEs) across Africa. While policy responses are often proposed as the primary solution, the reality in many African markets is that formal institutions are too slow, too weak, or too inco...