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Author

Colin Campbell

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Open access Jul 2026

Artificially sincere? How chatbot language style shapes consumer perceptions across brand contexts

The present study aims to empirically investigate how the language styles of artificial intelligence (AI) chatbots, specifically their use of abbreviations, formality and message length, influence consumer perceptions of sincerity, effort and brand-related outcomes in service interactions. Four experiments (...

S. Sands, Carla Ferraro, Vladimir Demsar et al. · 0 citations

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