THE IMPACT OF DIGITAL LITERACY ON DIGITAL ENTREPRENEURIAL INTENTION AMONG VIETNAMESE UNIVERSITY STUDENTS: THE SERIAL MEDIATING ROLES OF SELFEFFICACY AND PERCEIVED DESIRABILITY
This study sets out to explore how digital literacy shapes entrepreneurial intentions among Vietnamese university students, drawing on data from 618 participants across 13 institutions. Using a combination of PLS-SEM and fsQCA, the research not only tests direct, mediated, and moderated effects but also uncovers multip...