Open access
Oct 2026
The Influence of Service Excellence, Price, and Promotion on Customer Loyalty Through Customer Satisfaction of Gojek in Magetan
The rapid advancement of digital technology has transformed the transportation industry landscape through application-based ride-sharing services. This study aims to analyze the influence of Service Excellence, Price Perception, and Promotion on Customer Loyalty, with Customer Satisfaction acting as a mediating variabl...
M. Supriyanto, T. Prihatinta, Rino Desanto Wiwoho et al.
· Economics & business journal... · 0 citations