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D. Pramesti

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Open access Aug 2026

Digital Marketing Strategy for Enhancing Destination Attractiveness and Tourist Visitation

Purpose: This study aims to analyze the tourism attractiveness of Kelecung Beach, evaluate the implementation of existing digital marketing practices, and develop effective digital marketing strategies to enhance tourist awareness, engagement, and visitation. Method: This study employed a qualitative descriptive-interp...

G. Cahyani, Ni Ketut Veri Kusumaningrum, D. Pramesti · 0 citations

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