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D. Tubekova

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Review Open access Oct 2026

The role of Kazakhstan’s ethnocultural heritage in economic development and the formation of tourism brand capital

This article examines Kazakhstan’s ethnocultural heritage in relation to economic development and the formation of tourism brand capital. The preservation of cultural and historical values is directly linked to their appropriate use in tourism. National traditions, historical sites, crafts, and local cultural features...

S. Ydyrys, A. Kulbayeva, D. Tubekova et al. · 0 citations

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