Preprint
Jul 2026
Where Does the Noise Come From? A Variance-Components Decomposition of Non-Determinism in LLM Brand Answers
A crossed random-effects (generalizability-theory) decomposition is specified that partitions the total variance of a response-level brand outcome into these four sources, and embeds the components in a decision-study allocation that returns how many repeats, paraphrases, models, and languages to buy for a target reliability.
D. Żatuchin
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