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Author

Dadang Munandar

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Open access Sep 2026

Empowering Social Commerce Role of User Generated Content in Technopreneurship

This study explores the current trends in modern marketing strategies, focusing on personalization, authenticity, and transparency, to address consumer needs in the digital era. The background of this research stems from the growing influence of Artificial Intelligence (AI), Social Media, and User-Generated Conten (UGC...

Dadang Munandar, Umi Narimawati, U. Rahardja · 0 citations

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