STRATEGIC BUSINESS ANALYSIS OF KOPI KENANGAN IN THE MODERN COFFEE INDUSTRY: AN INTEGRATED SWOT, EFE, IFE, AND QSPM APPROACH
With the fast growth of the contemporary coffee industry in Indonesia, competition has been heightened, which requires firms to adopt good business strategies to ensure competitive advantages are maintained. This paper analyses the business strategy adopted by Kopi Kenangan in the contemporary coffee industry and evalu...