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Author

Dahlia Darmayanti

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Review Open access Sep 2026

The Impact of Chinese Social Media on the Purchasing Intention of Dog Owners in Indonesia

Purpose of the study - This study aims to examine the influence of Rednote, Chinese Social Media, on purchasing intentions of dog owners in Indonesia. It specifically investigates the influence of psychological and social factors such as attitude homophily, social attractiveness, use of anthropomorphism, entrepreunial...

Selly Avril Fonda, Dahlia Darmayanti · 0 citations

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