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Damirah Damirah

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Open access Oct 2026

Pengaruh Harga terhadap Keputusan Transaksi Pre-order Shopee dengan Label Halal sebagai Variabel Mediasi

The practice of pre-ordering imported cosmetics on Shopee raises concerns among Muslim consumers regarding the halal status of products. This study aims to analyze the effect of price on pre-order transaction decisions among FEBI IAIN Parepare students, with the halal label as an intervening variable. The study employs...

Raidatul Umanah, Syahriyah Semaun, Damirah Damirah et al. · 0 citations

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