CONSTRUCTING POLITICAL IDENTITY ON SOCIAL MEDIA: ACHMAD AFZAN ARSLAN DJUNAID’S INSTAGRAM PERSONAL BRANDING STRATEGY
This study aims to analyze the personal branding strategy of Achmad Afzan Arslan Djunaid through Instagram during his tenure as Mayor of Pekalongan. In the digital era, social media has become a crucial instrument for public officials to build image, credibility, and public trust. This research employs a descriptive qu...