Seeing without reading: visual attention to flavour cues and pictorial health warnings in outdoor tobacco advertising
This study examines how flavour-cue visual elements in outdoor tobacco advertisements compete with pictorial health warnings (PHWs) for visual attention and how this attention relates to trial intention. We compare active smokers and non-smokers using laboratory-based eye tracking. The study combines gaze measures, tri...
Dimas Budi Prasetyo, Ridwan Aji Budi Prasetyo, Donny Hendrawan et al.
· Open Science Framework · 0 citations