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Danuvas Sagarik

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Sep 2026

Does Organizational Support Still Matter for Artificial Intelligence Adoption? Evidence from a Quasi-experimental Study in a Thai Commercial Bank

Artificial intelligence (AI) is increasingly embedded in organizational workflows, and employees can access and experiment with AI tools through ‘Bring Your Own AI’ practices. Wider access raises a theoretical question about whether organizational support (OS) continues to guide technology acceptance once AI access is...

Malinee Aonviset, Veera Bhatiasevi, Danuvas Sagarik · 0 citations

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