Daranee Pimchangthong

Beyond Reputation: Corporate Reputation and Employee-Perceived Customer Trust as Parallel Pathways to Employee-Perceived Firm Performance in China’s Tea Industry

Corporate social responsibility (CSR) can create value through stakeholder responses, but credence-goods settings make it important to distinguish broad reputational evaluations from trust-based reliance on the producer. Integrating signaling and stakeholder theories, this study examines corporate reputation and employ...