Darin Maulida Hana

The Effect of Social Media Marketing, Perceived Quality, and Electronic Word of Mouth on Purchase Intention of Hijab Products on TikTok Through Trust as a Mediating Variable

This study investigates how social media marketing, perceived quality, and electronic word of mouth (E-WOM) influence purchase intention for Tie By Min hijab products on TikTok, with trust positioned as a mediating variable. A quantitative associative design was applied to 100 female Generation Z respondents aged 17 to...