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Darko Shuleski

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Review Open access 2026

The Role of Artificial Intelligence in Shaping Sustainable Consumer Behaviors: A Trusttech Perspective

In the current landscape, marked by an increasing demand for sustainable practices and responsible consumption, businesses across retail and e-commerce face the challenge of integrating Artificial Intelligence (AI) into marketing in a way that genuinely supports environmental and social goals. This paper investigates h...

Darko Shuleski · 0 citations

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