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Author

Davyd Tatarishvili

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Aug 2026

THE IMPACT OF MODERN TECHNOLOGIES ON THE BUSINESS LENDING MARKET

Access to debt financing remains one of the most binding constraints on the growth of enterprises, and especially of small and medium-sized businesses, whose financing gap in emerging markets is measured in trillions of dollars. Traditional bank lending technology, built around collateral, audited financial statements...

Davyd Tatarishvili · 0 citations
Open access Sep 2026

STRATEGIC INTERACTION OF MARKETING, MANAGEMENT AND CYBERSECURITY IN CUSTOMER ACQUISITION AND RETENTION MANAGEMENT

The study demonstrates clear cost advantages of retention over acquisition, with industry ratios typically ranging from 7:1 to 26:1, and emphasizes the need to move from isolated tactics to holistic frameworks that unify marketing, management, and security across the customer lifecycle.

Davyd Tatarishvili · 0 citations

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