Open access
Sep 2026
Digital destination innovation and destination behavioral intention in CPEC destinations: implications for sustainable tourism management
Digital transformation is reshaping tourism markets by enabling destinations to communicate with prospective visitors, strengthen their online reputation, and present distinctive destination experiences through digitally connected environments. This study examines the relationships among social media marketing efforts,...
Dawood, Sirab Ali, Tao Hu et al.
· Frontiers in Sustainable Tou... · 0 citations