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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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De-Peng Du

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Open access Sep 2026

Consumer responses to algorithmic in-feed advertising: AI transparency as a moderator among young adults in social commerce

Driven by the advancement and application of artificial intelligence (AI) technology, in-feed advertising has become a critical driver of consumption growth in social commerce. This study explores how stimuli from algorithmic in-feed advertising shape the psychological perceptions of young adults, thereby influencing...

Zhang-Zeng Huang, Yan Li, De-Peng Du · 0 citations

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