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Author

Dede Siti Syamsiah

1 paper indexed here

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Review Open access Sep 2026

The Effects of Sustainable Marketing Communication, Digital Trust, and Brand Love on Electronic Word-of-Mouth Intention in Mobile Banking Applications

The objective of this research is to examine the effects of Sustainable Marketing Communication, Digital Trust, and Brand Love on Electronic Word of Mouth Intention of mobile banking application users. The research employed a quantitative approach by conducting a survey to mobile banking app users in Indonesia. A purpo...

Tanti Widia Nurdiani, Mohamad Arif Hernawan, Hari Karyadi et al. · 0 citations

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