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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Dede Suleman

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Open access 2026

From social media engagement to tourist loyalty: Examining the roles of e-service quality and satisfaction

This study examines the impact of social media strategies and e-service quality on tourist satisfaction and loyalty, incorporating experience quality as a mediator and digital literacy as a moderator. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research analyzes data collected from 400 inter...

Dede Suleman, Mochammad Mukti Ali, Devy Sofyanty et al. · 0 citations

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