Deepti Ranjan Sabat

Mapping the Landscape of Social Media Engagement Metrics and Purchase Intention: A Bibliometric Analysis and Future Research Agenda

While the study of social media and its metrics, such as likes, shares, comments, and sentiment score, has been important in determining consumer purchase intention, especially in the retail industry in the context of urban millennials, the literature is scattered. The study uses bibliometric analysis of over 1,200 doc...