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Author

Delinda Ika Salsabila

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Review Open access Sep 2026

The Role of Artificial Intelligence in Enhancing Digital Marketing Performance : for MSMEs

This article discusses how artificial intelligence, or AI, helps improve marketing performance in today's digital era, starting from making promotions more targeted, making work within the business more efficient, and making the customer experience better. This article uses a systematic literature review using the PRIS...

Windi Novianti, Mursyida Sakina, Delinda Ika Salsabila et al. · 0 citations

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