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Denisa Jánošová

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Conference Open access Aug 2026

Digital Knowledge Sources and Technology Adoption in Regional Tourism Communication Across Generations

Digitalisation is significantly transforming the way users acquire, evaluate, and utilise information about tourist destinations. The marketing communication of regions is increasingly based on digital communication channels, which function as sources of knowledge and play an important role in shaping the decision-maki...

Alexandra Ďurovová, Denisa Jánošová · 0 citations

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