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Author

Dennis Franscico Chandiona

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Open access Sep 2026

Social Media Marketing Dimensions, Brand Trust, and Smartphone Purchase Decisions: Evidence from an Emerging Digital Market in Malawi

This research examines how key social media marketing dimensions — information quality, content credibility, social proof, content relevance, and user engagement — influence brand trust and smartphone purchase decisions. While social media's marketing role is well recognised, companies lack solid evidence on which cont...

Dennis Franscico Chandiona · 0 citations
Review Open access Aug 2026

Supervisory Stakeholders as Architects of Responsible Learning: Reframing Corporate Social Responsibility into Pedagogical Paradigm Shifts in Higher Education

This research explores how responsible institutional practices lead to changes in pedagogical paradigms within higher education. Utilizing Pedagogical Paradigm Shift Theory, Corporate Social Responsibility (CSR) Theory, and Institutional Theory, it examines the ways supervisory stakeholders promote responsible and tran...

Dennis Franscico Chandiona · 0 citations
Review Aug 2026

Digital Trust Management and the Privacy Paradox: How Young Adults Negotiate Security, Disclosure, and Platform Trust on Social Media

This research examines the privacy paradox by exploring how young adults navigate security, trust, and online closeness in customer service engagements on social media. It examines the impact of message tone, audience targeting, and customer feedback on perceived usefulness, perceived breach of confidentiality, custome...

Dennis Franscico Chandiona · 0 citations
Review Open access Aug 2026

The Impact of AI-Powered Digital Assistants on Student Emotions, Engagement, and Academic Performance: A PLS-SEM Analysis in Higher Education

The results demonstrate that service experience is the most influential antecedent of both emotional and behavioural outcomes, whereas the effects of functional features and information quality vary across the examined relationships.

Dennis Franscico Chandiona · 0 citations

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