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Author

Devi Fatwanti

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Review Open access Jul 2026

STRATEGIC MARKETING IN TEACHER EDUCATION: INFLUENCING ADMISSIONS IN INDONESIA'S MADRASAH IBTIDAIYAH PROGRAMS

Student program selection has become a strategic concern for higher education institutions, yet empirical evidence on how marketing mix factors influence enrolment decisions in Islamic teacher education remains limited. This study investigates the determinants of prospective students’ admission decisions in Madrasah Ib...

Devi Fatwanti, Safuroh, Muhammad Saleh et al. · 0 citations

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