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Dídac Cervera-Itarte

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#diffusion models Open access Oct 2026

A Diffusion-Discontinuance Sustainability Framework Integrating Economic Orientations and Theoretical Positions

This article introduces the Diffusion-Discontinuance Sustainability Framework, a model that integrates innovation dynamics with economic orientations and theoretical positions to guide sustainable innovation strategies. While diffusion has been extensively studied in marketing, discontinuance, defined here as the delib...

Javier Palacios-Fenech, Dídac Cervera-Itarte · 0 citations

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