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Diddo Adding Adove

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Open access Oct 2026

The Mediating Role of Tourism Brand Co-Creation Behaviour in Linking Tourist and Operator Resources to Tourist Satisfaction and Loyalty

Tourism increasingly depends on value that tourists and service providers build together, because such joint interaction raises tourist satisfaction and loyalty. Drawing on Service-Dominant Logic, this research tests how tourist operant resources (self-efficacy and tourist expertise) and operator operant resources (co-...

Diddo Adding Adove, Gilang Pranajasakti, Fahad Ramadhan et al. · 0 citations

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