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Dinh Phuong Nguyen

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Review Open access Aug 2026

DOING GOOD, INSPIRING GOOD: THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN SHAPING CUSTOMER CITIZENSHIP BEHAVIOR THROUGH PERCEIVED SERVICE QUALITY

In the context of sustainable business and responsible commerce, corporate social responsibility (CSR) has been increasingly recognized as a strategic mechanism for aligning organizational objectives with societal expectations. While CSR has been widely acknowledged as a driver of favorable customer outcomes, limited r...

Dinh Phuong Nguyen · 0 citations

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