Skip to content

Author

Do-Hai Hung

We have 1 of 14 papers

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Aug 2026

The impact of artificial intelligence (AI) application on marketing performance in small and medium-sized enterprises in Hanoi

The findings indicate that AI application in customer data analytics positively affects market performance, customer performance, financial performance, and communication performance, and AI-enabled marketing personalization is positively associated with market, financial, and communication performance.

Do-Hai Hung, Tuan Anh Le · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.