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Author

Dorcas Auma Odipo

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Review Open access Aug 2026

Effect of Strategic Direction Practices on Organizational Performance of Energy Companies in Kenya

Purpose: This study examined the effect of strategic direction practices on organizational performance among selected energy companies in Kenya. Methodology: The study was anchored on the Upper Echelons Theory, which posits that organizational outcomes are largely influenced by the strategic decisions and characterist...

Dorcas Auma Odipo, Lucy Wanza, Beatrice Jemaiyo · 0 citations

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