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Dr. K.LATHA

1 paper indexed here

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2026

Green Marketing Practices and Sustainable Consumer Buying Behaviour with Special Reference to Retail Customers in Coimbatore District

The increasing concern for environmental sustainability has had a significant impact on how businesses develop and implement their marketing strategies. Green marketing tactics, which emphasize eco-friendly products, sustainable packaging, eco-friendly production practices and open environmental information, have becom...

Dr. K.LATHA · 0 citations

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